Final expense calls, one clear price. Locked before you fund.

$65 per billable English or Spanish call, and $70 for a TV (CTV) call, with one 90 second buffer. You see your rate before you pay, missed and short calls are free, and every call comes with the ad, the recording and the receipt.

  • $0 platform fee
  • No contract
  • 7 days notice before any increase
  • Sold once, to you

Price per billable call

Call type

$65per billable English callFrom a digital ad · billable after 90 seconds with you

$65per billable Spanish callFrom a digital ad · billable after 90 seconds with you

$70per billable TV (CTV) callFrom a TV or streaming ad · billable after 90 seconds with you

English and Spanish are the same price. A TV (CTV) call is $70 in either language.

  • 0 to 60 sHang-ups, wrong numbers, callers who wanted something freeFree to youBillable
  • 60 to 90 sInterest, age, state and a bank account confirmedFree to youBillable
  • 90 to 120 sThe first health questionsFree to youBillable
  • 120 s onQuote, carrier and applicationFree to youBillable

You see your exact rate before you fund, and it is locked the moment your phone rings.

Pricing in one paragraph

A billable final expense call costs $65 in English and $65 in Spanish from digital ads, and $70 from a TV or streaming (CTV) ad in either language. Every call uses the same 90 secondbuffer, counted from when you answer. You see your rates before you fund, a call's price never changes once it rang, and any increase gets 7 days notice. No platform fee, setup fee, card surcharge or contract. You start with a $325 balance. Billing and the agent agreement are with Keel, our final expense calls partner.

Updated Figures as of October 2026, sources linked

Per billable call: English or Spanish from digital ads, or TV (CTV)
$65 / $70
Buffer before a call is billable, the same for every call
90 s
Notice before any price increase, future calls only
7 days
Starting balance, about 5 calls
$325
Platform, setup or card fees, and no contract
$0

Prices

Three call types. One buffer. Here's what each costs.

Every rate is for one billable call: a live inbound call that ran with you past the 90 second buffer. Everything shorter, and everything on the never-billed list, costs nothing.

Digital ads

English inbound

$65per billable call

Callers who dialed from a video, social or search ad.

  • Exclusive, sold once, to you
  • Billable after 90 seconds with you
  • Ad, recording and receipt
  • Missed and short calls free
Start taking calls

Digital ads

Spanish inbound

$65per billable call

Rings only agents who set Spanish. Same price as English.

  • Exclusive, sold once, to you
  • Billable after 90 seconds with you
  • Ad, recording and receipt
  • Missed and short calls free
Start taking calls

TV and streaming

TV (CTV)

$70per billable call

Callers who saw a TV or streaming ad, in English or Spanish.

  • Exclusive, sold once, to you
  • Billable after 90 seconds with you
  • Ad, recording and receipt
  • Missed and short calls free
Start taking calls

Every call type, 90 second buffer

Price per billable call by call type
Call type90 s buffer
English inbound Digital ads: video, social and search$65
Spanish inbound Routed only to agents who set Spanish$65
TV (CTV) Callers who saw a TV or streaming ad, in either language$70

The terms

Your rate
Shown before you fund
Price increases
7 days notice, future calls only
Starting balance
$325 (5 calls)
Auto-recharge
Optional, you set it
Unused balance
Per your agreement
Platform, setup and card fees
$0
Contract
None. Pause any time.
Volume pricing
From 200 calls a month

Rates as of . Prices come from Keel, our final expense calls partner, which bills every call.

How your rate is set

One price per call type. Here's what sets it.

Language never changes the price, and neither does the buffer. The one thing that does is where the call came from: a TV or streaming ad costs more to run than a digital one. You see every rate before you pay.

  1. Language

    English and Spanish calls are the same price. Callers pick the language in the greeting, and Spanish calls ring only agents who set Spanish.

  2. Where the call came from

    Calls from digital ads (video, social, search) are $65. A call from a TV or streaming (CTV) ad is $70, in either language, because TV ads cost more to run.

  3. The buffer

    Every call uses the same 90 second buffer, counted from when you answer, so the buffer never changes your price.

  4. Later price changes

    Ads cost more at some times than others. If prices go up, you get notice first and the increase applies only to future calls.

A clear price, with a lock on it.

  • See it before you pay

    Your rate for each call type shows in your desk before you fund anything.

  • Locked on every call

    A call is billed at the rate shown when it rang. Nothing is repriced after the fact.

  • 7 days notice on increases

    A price increase applies only to calls that ring at least 7 days after we tell you, by email and in your desk. A decrease applies at once. Pause or change your states before an increase starts.

  • Founding rate, 90 days

    Join now and, for 90 days after your first billable call, you pay the lower of that call's price and today's.

The founding rate and notice terms are written into your agreement with Keel.

Your rate

Example: a TV call
  • English, 90 second bufferCall from a digital ad$65.00
  • Source: TV or streaming (CTV)Same add-on in English or Spanish+$5.00

This call, if billable$70.00

Locked when the phone rings. Increases need 7 days notice.

Your phone, your hours

Take calls the way you already work.

An agent in a headset on a call at a desk in a quiet home office, late afternoon light on a blue wall

Rings your cell or browser

Nothing to install. Take calls from a home office, the agency floor or a quiet room, inside the hours you set.

An agent's hand reaching for a phone on a desk beside an open notebook

Know who's calling before hello

The caller's state, who the coverage is for and their age range show as your phone rings.

An agent in a headset writing notes during a call, evening light from a window

Talk first. Pay after your buffer.

Every call is free until it passes the 90 second buffer. Short and missed calls cost nothing.

Photos are illustrations, not real agents.

What the buffer filters out

The first 90 seconds of every call are on us.

The buffer is how many seconds a call must run with you, counted from the moment you answer, before it is billable. Greeting, hold and ring time never count. Every call uses the same 90 second buffer: hang-ups, wrong numbers and callers who wanted something free end inside it, and cost you nothing.

  1. Every call

    90 seconds $65

    Enough time to confirm interest, age and state, and to hear whether the caller has a bank account, before you pay. Industry guides suggest about 90 seconds for final expense callers aged 50 to 85 (Elevarus).

    Spanish $65

The price on a call is locked the moment your phone rings. Our guide to call buffers explains how buffers compare.

What every call includes

The price buys the whole call, not just the ring.

  • The ad, on the receipt

    The ad the caller answered, named on the receipt.

  • Recording and notes

    The full recording, kept 5 years, and notes from the recording.

  • Who is calling

    The caller's state, who the coverage is for, and their age range, before you say hello.

  • License checked

    A license check for the caller's state before the call can reach you.

  • Exclusive

    The call is sold once, to you.

  • Credits built in

    Automatic no-charge for 7 kinds of calls, and credits for the rest within 1 business day.

Sold 1 timeTo you, never resold
5 yrsRecording and receipt kept

Never billed

7 kinds of calls you never pay for.

The system checks every one of these before a call is priced, so you never have to ask.

  • A call that ends before your buffer$0.00
  • A missed call, or one that reaches your voicemail$0.00
  • Any call while you are set to Away or paused$0.00
  • A call outside the hours you set$0.00
  • A caller outside your licensed states$0.00
  • The same phone number again within 30 days$0.00
  • Greeting, hold and ring time$0.00
LC-24817 · Tue 10:42 AM CT

Caller, 68, coverage for herself

Charged
Greeting
Recording notice 0:00 · Licensed agent 0:05
Caller said
For self · Texas · age 65 to 74
Rang you
0:21 after dial
Talk time with you
11:48
Billable at
1:51 (90 s buffer)
Sold
1 time, to you
Same number, last 30 days
None
Notes from the recording Wants about $10,000 for funeral costs. Takes blood pressure medication. Has a checking account. Asked for an afternoon callback with her daughter on the line.
Balance $467.00 to $402.00$65.00

Example calls for illustration. Your desk shows a receipt like this for every call, kept for five years.

Your balance

$325 to start. No subscription, ever.

Calls are paid from a prepaid balance. You start with $325, about 5 calls at the English rate of $65. Auto-recharge is optional: you set the amount and the level that triggers it, and you can turn it off at any time. The balance is used only for calls, and approved credits go straight back into it.

How unused balance is handled is written into your agreement, which you read before you add a balance. Some buyers report vendors that keep unused balances or add card fees (buyer reviews); we add no card fee, and we go over the balance terms with you before you fund. See our side of the deal.

Run your own numbers

What a sale costs you.

Starts at the $65 English rate. Slide the price to $70 for a TV call, or lower to compare another vendor's price. Examples, not a promise of results.

Cost per written app
$361
Per placed policy
$451
Break-even close rate
9.0%
Spend a month (22 days)
$7,150
Placed policies a month
15.8
Commission a month
$14,256
Most you could pay per call
$130

Examples, not a promise of results. Before chargebacks, lapses and your own costs. Break-even is the close rate where commission on placed policies equals what you spent on calls. Vendors publish 15% to 25% close rates for exclusive inbound final expense calls (self-reported, October 2026); new agents usually start lower.

Why these prices

Priced from our cost, inside the market.

Rates follow our cost. We pay for the ads, the phone line and greeting, the license checks, the recordings and the people who answer credit requests, and a call only earns its rate if it passes the buffer. TV and streaming ads cost more to run than digital ones, so a TV call costs more. We show your rates before you fund, and raise them only with 7 days notice, never on a call already ringing.

For context, as of October 2026 vendors publish prices of about $55 to $95 for exclusive inbound final expense calls (Elevarus), $45 to $60 at standard buffers and $65 to $85 for high-intent calls (AllCalls), and about $65 for a TV call at a 60 second buffer (Legacy Telesales). Some publish the buffer next to each price (AgentCalls) or price live transfers by buffer length (Final Expense Leads Pro). These are self-reported and change often.

Published prices per exclusive inbound final expense call, October 2026
  • Exclusive inbound, standard buffers$45 to $60 · AllCalls
  • Exclusive inbound, all sources$55 to $95 · Elevarus
  • High-intent inbound$65 to $85 · AllCalls
  • TV call, 60 second bufferAbout $65 · Legacy Telesales
  • Axel PR Final Expense, 90 second buffer$65 English or Spanish · $70 TV (CTV)

Volume and TV calls

Busy floor? Ask for volume. TV calls ring the same way.

Volume pricing

From 200 calls a month

Volume pricing starts from 200 calls a month for agencies and busy agents. Tell us your states and expected volume when you apply and we will quote it.

Agency details

TV and streaming (CTV)

$70 per call

Calls from people who saw a TV or streaming ad are $70 in English or Spanish, with the same 90 second buffer, receipt and recording as every other call.

How calls reach you

Our numbers, published

Every vendor says its calls are good. We'll show ours.

We will publish how our calls did across all agents each month, with the sample size, and leave it up even in a bad month. The first report goes up after 30 days of live calls.

MeasureHow it is countedMonth 1
Calls connected to agentsAnswered by an agent, any lengthNot yet
Share that became billablePassed the agent's bufferNot yet
Share credited after reviewApproved credits divided by billable callsNot yet
Median talk timeBillable calls onlyNot yet
Sales posted by agentsSelf-reported, with the number of agents reportingNot yet
Median credit answer timeRequest to written decisionNot yet

Pricing questions

What agents ask before they fund a balance

How much does a call cost?

$65 per billable English call and $65 per billable Spanish call from digital ads, and $70 for a call from a TV or streaming (CTV) ad, in either language. Every call uses the same 90 second buffer. Your rates show before you fund. There is no platform fee, setup fee or card surcharge.

Why do TV calls cost more?

Because TV and streaming ads cost more to run than digital ads. A call from a TV or streaming (CTV) ad is $5 more, in either language. English and Spanish calls from digital ads are the same price, and you see every rate before you fund anything.

Can my rate change after I sign up?

A price increase applies only to calls that ring at least 7 days after we tell you, by email and in your desk; a decrease applies at once. A call is always billed at the price set when it rang, so nothing is repriced after the fact, and you can pause or change your states before an increase starts. Agents who join during the preview pay the lower of today's price and the price on their first billable call, for 90 days after that call.

What is a buffer?

The buffer is how long a call has to run with you before it is billable. The greeting and ring time never count: the clock starts when you answer. Every call uses a 90 second buffer, which is long enough to confirm interest, age and state before you are charged. A call that ends before it costs nothing.

Sources: Elevarus, pay-per-call buffer settings by vertical (vendor), Elevarus, pay-per-call insurance leads guide (vendor)

Why one buffer for every call?

So every agent pays the same price for the same call, and the price never depends on a setting. Some vendors sell the same calls at several buffers and charge more for longer ones: one publishes live transfers at $20 for 90 seconds, $25 for 120 and $30 for 180. We use 90 seconds for every call, which industry guides suggest for final expense callers.

Sources: Final Expense Leads Pro, live transfers (vendor)

Can I choose a different buffer?

Not today. Every call uses the same 90 second buffer. The rate on a call is locked the moment your phone rings, so nothing is repriced after the fact.

Are there any fees besides the price per call?

No. There is no platform fee, setup fee, monthly subscription or card surcharge. Your balance pays only for billable calls, and approved credits go straight back into it.

What will I never be charged for?

Calls that end before your buffer, missed calls and voicemail, calls while you are Away or paused, calls outside your hours, callers outside your licensed states, the same number again within 30 days, and greeting, hold or ring time. The system checks all of these before a call is priced, so you never have to ask.

What if a charged call was not a real prospect?

Tap Request credit on the call's receipt within 7 days and pick a reason, such as no insurance interest, wrong age or a caller who expected a free benefit. A person listens to the recording and you get a written answer within 1 business day. Approved credits return to your balance right away.

Can I get my money back?

How unused balance is handled is written into your agreement, which you read before you add a balance. Approved credits for bad calls go straight back into your balance. Separately, over your first 10 business days of taking calls we hold ourselves to three things: at least 5 calls in your states and hours, approved credits at or under 15% of billable calls (judged from 10 billable calls), and every credit answered within 1 business day. If we miss one: we call you, show you the numbers and agree on a fix with you, such as credits or a pause.

Is there a minimum, a subscription or a contract?

No contract and no subscription. You start with a $325 balance, about 5 calls at the English rate, and you can pause or stop any time.

Do you offer volume pricing?

Yes, from 200 calls a month for agencies and busy agents. Tell us your states and expected volume when you apply and we will quote it before you fund anything.

Do you have Spanish-language calls?

Yes. Callers choose Spanish in the greeting and are routed only to agents who set Spanish as a language. If an English-only agent ever receives a Spanish caller, that is our routing error and the call is credited.

All questions

Sources

Read in October 2026. Vendor figures are what those companies publish about themselves, so treat them as directional.

  1. Elevarus, pay-per-call buffer settings by vertical (vendor)Vendor, self-reported
  2. Elevarus, pay-per-call insurance leads guide (vendor)Vendor, self-reported
  3. Elevarus, final expense cost per lead 2026 (vendor)Vendor, self-reported
  4. AllCalls, is pay-per-call final expense worth it, 2026 (vendor)Vendor, self-reported
  5. Legacy Telesales, final expense TV inbound (vendor)Vendor, self-reported
  6. AgentCalls.io, rate card (vendor)Vendor, self-reported
  7. Final Expense Leads Pro, live transfers (vendor)Vendor, self-reported
  8. Trustpilot, AllCalls.io buyer reviewsBuyer reviews

Keep reading

Get started

Get your rate. Your first call can ring tomorrow.

Send a short form. We email your quoted rate and expected volume before you add a balance.

  1. TodayApply: your NPN, licensed states and how many calls a day
  2. 1 dayWe check your licenses and email you the volume we expect in your states
  3. 10 minSet up: agreement, call settings, photo ID and a $325 balance. Then switch to Taking calls.

Start here

A short form, then we check your licenses.

  • Your NPN and the states you are licensed in
  • How many calls a day you want
  • No charge to apply. Nothing is billed until you sign the agreement and add a balance.
Start my application

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