Live merchant calls, routed to your funding desk alone.
Business owners looking for working capital call in. We connect each caller live to your desk, and AI checks every call against your criteria before it bills.
- per billable call
- $125 to $175
- billable threshold
- 90 sec
- yours alone, never resold or shared
- Exclusive
- nationwide, you choose
- Your states
- monthly fees or contracts
- $0
Why merchant demand got expensive, and what a live call fixes.
The file was shopped before it reached you
Shared web leads and aged lists go to several desks at once. By the time your rep dials, the merchant already has offers on the table.
InsteadAn exclusive call is a merchant on your line, with no one else.Outbound carries legal weight now
Texting and dialing purchased lists invites TCPA claims, and more states regulate how commercial financing is offered and brokered.
InsteadAn inbound call starts with the business owner dialing you.Paying for merchants you would never fund
Shared leads bill for every name, including owners your rep rules out on the first question.
InsteadTell us your minimums for time in business and monthly revenue. AI checks every call against them before it bills, and callers who clearly fall below them are not billed.
From a search to your desk, live.
The owner goes looking
A business owner who needs working capital, a line of credit, or a cash advance finds an ad or listing on our network and calls the number on it.
It matches your criteria
The call routes by the caller's state, your open hours, and your daily cap. One funder per call, and nothing is sent anywhere else.
Your desk picks up
Your rep is talking to an owner in the middle of a search, not chasing a callback. Every call is logged and recorded in your portal.
You pay for billable calls
A call bills at 90 connected seconds, after AI checks it against your criteria. Callers outside them, wrong numbers, and repeat callers within 14 days are not billed.
From call to funded
The live call starts the file while the owner is still on the phone.- CallOwner on the line with your rep
- ApplicationTaken during the call
- StatementsLast 3 to 4 months of bank statements
- UnderwritingDeposits, balances, existing positions
- OfferAmount, factor rate, and term
- FundedContract signed, funds sent
In short
- Axel PR sells live, exclusive inbound phone calls from business owners who are looking for working capital, merchant cash advances, revenue-based financing, lines of credit, term loans, and equipment financing.
- Each call is routed to one funder, ISO, or marketplace and is never resold or shared.
- Pricing is $125 to $175 per billable call, depending on the states and hours covered, paid from a prepaid balance with no contract and no monthly fee.
- A call becomes billable after 90 connected seconds. Every call is transcribed and checked by AI against the buyer's criteria before it bills: callers outside the stated minimums, wrong numbers, and repeat callers within 14 days are not billed. Any call can also be sent to the QA team with Request credit.
- Calls are available nationwide, and each buyer chooses the states, hours, and daily cap it receives calls in.
Owners call while the business is open.
Merchant calls follow the working day in the caller's time zone. Set your hours by day and your daily cap, and no call arrives when nobody can answer.
The chart shows the shape of a weekday for illustration, not a volume forecast. Expected volume by state and hour comes with your rate.
Your criteria, your desk, your rules.
Funders, ISOs, and marketplaces use the same calls differently. Pick yours.
A direct channel next to your ISO book.
Your inside sales team hears the merchant first, before anyone has shopped the file. Calls arrive inside the states where you are set up to fund and the hours your reps are on the floor.
- Route to inside sales or straight to underwriting intake
- Daily caps that match how many deals your team can work
- Recordings to coach reps and to check what the merchant was told
- Scale a state up before you add headcount in it
Merchants who called in, not names to chase.
Fill your reps' day with owners who are already asking for capital, then place the deal across your funder panel the way you always do. Pick only the states where your registrations are in order.
- Route to your rep pods, by agreement
- Turn volume up before month end and down when the floor is full
- Per-call pricing you can compare with your cost per submission
- Recordings for coaching and for compliance review
A voice channel for your marketplace.
Some owners would rather talk than fill out an application. Route those callers to a concierge team that walks them into your marketplace flow while they are still on the phone.
- Callers land with your advisors, then into your application
- Several brands or profiles under one account
- Per-call pricing to set beside your affiliate CPA
- Nationwide coverage with state-level control
What you set
Change anytimeYour credit box, in two parts: where calls go, and what is not billed.
- States
- The states you fund or broker in
- Hours
- When your desk can answer, by day
- Daily cap
- How many calls you want each day
- Destination
- One line, or several by agreement
- Funding need
- MCA, revenue-based, LOC, term, equipment, SBA
- Time in business
- Your minimum, in months
- Monthly revenue
- Your minimum deposits
- Excluded industries
- Anything you will not fund
Calls route on state, hours, and cap. AI checks every call against your minimums before it bills, and a caller who clearly falls below them is not billed.
Send us your criteriaPrice it the way you already do: per funded deal.
A call is an input. Move the sliders to your desk's real conversion rates and see what a funded deal costs.
Example inputs, not results. The price starts in the middle of the $125 to $175 range; the conversion rates are placeholders. Replace every number with your desk's own.
- Cost per funded deal
- $2,000
- = 13.3 calls × $150
- Points of funded amount
- 5
- = $2,000 ÷ $40,000
- Calls per funded deal
- 13.3
- = 1 ÷ (30% × 25%)
- Calls a month
- 134
- = 13.3 × 10, rounded up
- Monthly call spend
- $20,100
- = 134 calls × $150
Set the cost per funded deal beside what a funded deal costs you through your other channels. That comparison, not the price of a single call, is the one that matters.
Billable calls, in writing.
The same rules apply to every account, and every dispute is settled against the recording.
AI checks every call against your criteria.
The platform transcribes each call and checks it against your states, hours, funding products, and minimums for time in business and revenue before it bills. A call that falls outside them is not billed. If one still looks wrong, press Request credit on the call and the QA team reviews it against the recording.
- TranscribedEvery call, word for word
- Checked by AIAgainst your criteria
- Billed or notBefore it reaches your balance
Billed
- A business owner or authorized officer of the business
- Calling from a state you serve, during your open hours
- Asking about a funding product you accept
- Connected for 90 seconds or longer
Not billed
- Consumers asking for a personal loan
- Existing merchants calling about a payment or their account
- Brokers, ISOs, or vendors pitching your desk
- Collectors and job seekers
- Callers clearly below the minimums you set
- The same number again within 14 days
A call, second by second
Financial calls bill at 90 connected secondsBuilt for a regulated product.
Commercial financing draws more scrutiny every year. Each call is placed by the merchant, recorded, and kept to the states you choose.
Inbound only
The business owner places the call. We do not sell outbound lists, text blasts, or robocalls, and we do not accept incentivized traffic.
Exclusive: one buyer per call
A call goes to one buyer and is never resold, re-routed to a second desk, or packaged into a shared lead.
Your states, your disclosures
California, New York, Utah, Virginia, Georgia, Florida, Connecticut, Kansas, Missouri, Texas, and Louisiana now regulate commercial financing disclosures, and several require provider or broker registration. You choose the states; the offer and every disclosure come from your desk.
Recorded and logged
Every call is recorded where the law allows and logged with time, duration, state, and source, so disputes are settled against the recording.
Buyers screened
Before we route calls to a funder or ISO, we check it against public enforcement records. Merchants who call us should reach companies that treat them fairly.
Consent before automation
Automated callbacks and texts from our Signals tools only reach people who asked to be contacted. Nothing on this program dials a merchant who did not call.
State law summaries are general information, not legal advice. Disclosure, registration, and licensing duties belong to the provider or broker making the offer; confirm yours with counsel.
Compliance and call standards →Work the demand you already pay for.
The calls bring new merchants in. These tools recover the ones already on your site and in your inbox.
See who left your application
Visitor ID shows which owners reached your apply page and left without finishing, so your team can follow up where the law allows.
Visitor ID →Call back new applicants in seconds
The AI Calling Assistant phones applicants who just asked to hear from you, then hands the warm call to a rep.
AI Calling Assistant →Finish half-filled applications
Contact Enrichment turns a phone number or email into the rest of the record, so a partial application can still be worked.
Contact Enrichment →Be the funder the answer engines name.
When an owner asks ChatGPT, Perplexity, or Google which funders to trust, the answer draws on publications, reviews, and authoritative links. We place your company in major publications and build the authority those answers are drawn from.
What funding desks ask first.
Are these MCA calls exclusive?
Yes. Each call is routed to one funder, ISO, or marketplace and is never resold, shared, or sent to a second desk.
What does a merchant call cost?
Merchant calls run $125 to $175 per billable call, paid from a prepaid balance with no contract and no monthly fee. Where your rate falls in that range depends on the states and hours you cover, and we confirm it with expected volume before you fund anything.
What makes a merchant call billable?
A billable call is a business owner or authorized officer, in a state you serve, during your hours, asking about a funding product you accept, and connected for 90 seconds or longer. Consumers seeking personal loans, existing merchants with servicing questions, brokers pitching deals, collectors, job seekers, callers clearly below your stated minimums, and repeat callers within 14 days are not billed.
How do you check that a merchant call qualifies?
Every call is transcribed and checked by AI against your criteria (states, hours, funding products, and your minimums for time in business and revenue) before it bills. A call that falls outside them is not billed. If a call still looks wrong, press Request credit on the call and the QA team reviews it against the recording.
Can I set minimums for time in business, revenue, or credit?
Yes. You give us your minimums for time in business and monthly revenue and the industries you exclude, and AI checks each call against them before it bills, so callers who clearly fall below them are not billed. Credit scores are self-reported on a call, so treat a stated score as a screening question for your rep rather than a guarantee.
Do you sell live transfers or MCA leads?
This program is inbound calls only: the business owner dials and is connected straight to your desk. Live transfers and shared web leads are not part of it, so every billable minute is a merchant who chose to call.
Is buying inbound calls TCPA compliant?
Inbound calls start with the business owner dialing a number, so there is no outbound dialing or texting of the merchant to begin with. Any follow-up your team does after the call, and every state disclosure, remains your responsibility, so review your process with counsel.
Do you work with ISOs and brokers, or only direct funders?
Both, plus business-funding marketplaces. ISOs route calls to their rep pods and place the deal across their funder panel. Choose only the states where your broker registrations are current.
How fast can calls start?
Most accounts are usually live within a few days, after a short setup call, account verification, and funding. Starting with a small, capped first batch and reviewing the recordings is the usual path.
Tell us how you fund. We will show you the calls.
- Expected volume firstWe map the calls that fit your criteria, by state and hour of day.
- Your exact rateYou see the per-call rate for your states before you fund anything.
- A small first batchStart capped, listen to the recordings, and scale the states that fund.
Rather talk? Call +1 (818) 667-0555 or send a text.