Transparent rates. Pay only for real calls.
No contracts, no monthly fees, and no shared leads. You pay per exclusive call, with per-call rates that reflect the real value of each industry.
No contracts
Start, pause, or stop whenever you want. You are never locked in.
No monthly fees
You fund your account and pay per call. No retainers, no subscriptions.
100% exclusive calls
Every call goes to one business. Never shared with competitors.
Credits for bad calls
Flag a call that clearly does not qualify and request a credit in one click.
You get a portal, not just a phone call.
Every Axel PR Exclusive Calls account comes with its own login. Watch calls arrive live, replay any recording, request a credit on a call that was not a real opportunity, track what closed, and top up your balance. It is included at no extra cost, and it works on your phone.
Prepaid credits. No invoices to chase.
Simple by design: you fund, calls draw down, credits come back.
Fund a starter balance
Your account is prepaid. You start with a small block of call credits, typically enough for your first ten or so calls, and top up whenever you like.
Calls draw down the balance
Each qualified call is deducted at your confirmed per-call rate. You see every charge next to the call, its duration, and its recording in your portal.
Credits go straight back
Every call is checked by AI against your settings before it bills. If one still does not qualify, press Request credit on it, and approved credits return to your balance.
Volume rates for national buyers
Commit to a monthly call target across multiple markets and your per-call rate drops. See the nationwide volume page.
Starting rates by industry.
Every industry shows its starting rate per qualified call, reviewed September 30, 2026. Industries with more than one kind of call list each one. Where no rate is shown, we quote your market before you fund.
Home ServicesRepairs and trades
13- from$135
- from$135
- HVAC
- Repair and service calls: from $135
- Installation and replacement calls: from $275
from$135 - from$135
- from$60
- from$135
- from$85
- from$130
- from$135
- from$150
- Sliding Door
- Sliding door repair calls: from $85
- Sliding door installation calls: from $165
from$85 - from$110
- Chimney and Fireplace
- Chimney cleaning calls: from $70
- Fireplace repair calls: from $75
from$70
Home ServicesRoofing, windows and exterior
8- Roofing
- Repair, leak, and storm calls: from $165
- Replacement and new roof calls: from $350
from$165 - from$165
- from$110
- from$95
- from$110
- from$165
- from$110
- from$90
Home ServicesRemodeling, interiors and construction
12- Bath Remodeling
- Shower replacement calls: from $115
- Bathroom remodel calls: from $220
from$115 - from$235
- from$275
- from$165
- from$165
- from$125
- from$90
- from$350
- from$550
- from$165
- from$165
- from$110
Home ServicesOutdoor and landscape
9- from$110
- from$90
- from$145
- from$140
- from$200
- from$150
- from$140
- from$165
- from$90
Home ServicesCleaning, restoration and pest control
11- from$90
- from$660
- from$660
- from$225
- Air Duct and Dryer Vent
- Dryer vent cleaning calls: from $45
- Air duct cleaning calls: from $70
- Duct replacement calls: from $165
from$45 - from$220
- Biohazard Cleanup
- Crime scene cleanup calls: from $330
- Biohazard cleanup calls: from $385
from$330 - Asbestos
- Asbestos testing calls: from $85
- Asbestos removal calls: from $330
from$85 - from$110
- Carpet and Upholstery Cleaning
- Upholstery cleaning calls: from $55
- Carpet cleaning calls: from $70
from$55 - from$85
Home ServicesMoving, hauling and property
5- from$35
- from$110
- from$110
- Moving
- Local move calls: from $85
- Long-distance move calls: from $85
from$85 - from$110
Home ServicesSecurity and access
3- from$45
- from$110
- from$110
Legal
5- Personal Injury Lawyers
- Personal injury calls: from $550
- Car accident injury calls: from $550
from$550 - Motor Vehicle Accident Lawyers (MVA)
- Per call (CPL): from $315
- Per qualified case (CPQ): from $785
- Signed retainer: on request
from$315 - Contact for rate
- from$140
- from$165
Insurance
8- from$55
- from$95
- from$60
- Final Expense
- Inbound final expense calls: from $65
- Spanish-language calls: from $65
- TV-generated calls: from $70
- Per-sale (CPA) pricing: on request
from$65 - from$70
- from$125
- from$140
- Hospital Indemnity Insurance
- Inbound hospital indemnity calls: from $140
- Per-sale (CPA) pricing: on request
from$140
Financial
9- from$85
- from$70
- from$125
- from$55
- from$110
- from$125
- from$330
- from$90
- from$165
Medical
7- from$55
- Contact for rate
- from$315
- from$85
- from$330
- from$85
- from$110
Auto
8- from$100
- from$70
- from$135
- from$90
- from$110
- from$85
- from$95
- from$85
Travel
4- from$60
- Contact for rate
- from$70
- from$70
Telecom
2- from$90
- Contact for rate
Starting rates are the lowest per-call rates we accept. Your confirmed rate depends on market competition, the volume you want, and your service area and hours, and we set it with you during your demo.
Pricing questions.
How is pricing set?
Per-call rates depend on the industry, your market, competition, and call volume. Higher-value industries such as legal command higher per-call rates because each call is worth far more.
What does the starting rate mean?
It is the lowest per-call rate we accept for that industry. Your confirmed rate depends on local competition and the volume you want, and we set it with you before you fund your account.
Why would I bid above the starting rate?
When more than one business covers the same area, calls go to the higher bid first. Buyers in busy metros, or with tight service areas and hours, often bid above the starting rate to win more of the calls.
Why do some industries show more than one rate?
Some industries have distinct call types with different value, such as HVAC repair versus a full system replacement, or accident calls priced per call, per qualified case, or per signed retainer. Each is priced on its own so you pay for the kind of call you want.
Is there a minimum to start?
You fund your account with a starter balance of call credits. There is no long-term commitment beyond the calls you choose to receive.
What about calls that do not qualify?
You can request a credit for calls that clearly do not meet the qualification rules for your industry. Qualification rules vary by vertical, and you request the credit from the call record in your portal.
Is there a software or platform fee for the portal?
No. Your client portal is included with your account. You pay for calls, not for software, and there is no separate dashboard or reporting fee.
Get exact pricing for your industry.
Book a free demo and we'll confirm per-call rates and expected volume for your service area.