Pay for results, from one balance.
No seats, no bundles you will not use, no paying for searches that come back empty. Fund one balance, see what is there for free, and pay only for the matches and records you choose.
Four things to know about billing.
Fund one balance
Accounts start with a $500 prepaid balance. Every Signals tool draws from it, so you never juggle separate subscriptions.
Pay by card or bank
Top up by card, or by bank transfer, which carries lower fees. Funds from a bank transfer arrive once the debit clears.
Automatic top-up, with a ceiling
Optional. Choose the balance that triggers a top-up and the most it may spend in a calendar month. It stops at the ceiling and lets you know.
Caps on everything that runs alone
Intent Alerts have a daily cap per watch. Automations have per-lead frequency limits. Nothing runs up a bill while you sleep.
What each tool is billed on.
Starting rates. Rates can change with volume, data depth, and market conditions, and your exact rates are confirmed in writing before you fund a balance. Volume rates are available for agencies and multi-location accounts.
| Tool | Billed | Details | Starting rate |
|---|---|---|---|
| Visitor ID | Per identified visitor | Anonymous visits are free. Basic and full-record depth are priced separately. | $1.50 per identified visitor, $1.80 full record |
| Contact Enrichment | Per match | Misses are free. Basic and advanced depth are priced separately. A match is billed once, whatever it took to find it. | $0.20 per match, $0.24 advanced |
| Lead VerificationComing soon | Per lead verified | Bulk jobs show the estimated cost before you submit. | Quoted |
| Intent Audiences | Per record | See the estimated count free. Packages and custom quantities. | $0.20 per record |
| Homeowner Audiences | Per record | Counts and maps are free. Packages from a few hundred to tens of thousands of records. | $0.20 per record |
| Intent Alerts | Per record delivered | Nothing is charged until a watch delivers. The daily cap limits spend. | $0.20 per record delivered |
| B2B Intent AudiencesComing soon | Per record | Preview free. Nothing is charged until you buy. | $0.20 per record |
| Lead Market | Per lead, priced by age | The price of a lead falls with its age. Purchases start from a small minimum. | From $0.60 to $45 per lead, by age |
| Aged Leads | Per lead, by age band | Age bands: 0 to 3 days, 4 to 7, 8 to 14, 15 to 30, 31 to 60, and 61 days and older. | From $0.60 to $45 per lead, by age |
| Lead CRM | Included | The lead library is included with every Signals account. | Quoted |
| Follow-Up Automations | pay for what the flow uses | Building flows is included. Emails and texts go through your own accounts; automated calls are billed per call. | Quoted |
| AI Calling Assistant | Per call placed | Numbers that are never dialed are credited back when a list run finishes. | $0.70 per call placed |
What you never pay for.
- Audience counts, maps, and filter funnels before you buy
- Previews of B2B audiences and masked listings on the Lead Market
- Visitor ID visits that cannot be identified
- Enrichment searches that find no match, or fall below your confidence level
- The Lead CRM: storing, filtering, listing, and exporting your leads
- Building and editing automations
Aged lead age bands
Lead Market and aged leads are priced by how long ago the consumer asked. The older the band, the lower the price.
- 0 to 3 days$45
- 4 to 7 days$22
- 8 to 14 days$12
- 15 to 30 days$5
- 31 to 60 days$1.50
- 61 days and older$0.60
Billing, answered.
How is Axel PR Signals priced?
Signals runs on a prepaid balance that starts at $500. Each tool is billed per result: per identified visitor, per enrichment match, per record you buy, per lead, or per call placed. Counts, previews, and searches that find nothing are free.
Is there a contract?
No long-term contract. Use the tools you want, pause whatever you are not using, and top up only when you need to.
Is there a monthly platform fee?
Signals tools draw from your prepaid balance. If your plan includes a platform fee, multi-client access, or a managed service from our team, it is quoted in writing on your demo call before you fund anything.
Can I control how much I spend?
Yes. Automatic top-up has a monthly ceiling, every Intent Alert has a daily cap, and purchases are always shown with their cost before you confirm.
Are the published rates my exact rates?
Starting rates. Rates can change with volume, data depth, and market conditions, and your exact rates are confirmed in writing before you fund a balance.
Why are aged leads priced by age?
Freshness is most of a lead's value. The same lead is priced in bands, from 0 to 3 days old down to 61 days and older, and gets cheaper as it ages.
Can I use my Exclusive Calls balance for Signals?
Yes. If you already buy Exclusive Calls, you can move part of that balance over to Signals whenever you want. It is the same money, moved dollar for dollar.
See what it finds before you fund anything.
On a demo we run your service and area live: visitors, audience counts, and leads on offer, with the rates in writing.