Build the exact audience your best customers look like.
Your best jobs tend to come from the same kind of household: a certain home value, a certain age of house, a roof that is due. Homeowner Audiences lets you describe that household with real filters, see how many there are on a map, and buy only the records you want.
Illustration. Counts are free before you buy.
Homeowner Audiences, in plain English.
Homeowner Audiences is an audience builder for local marketing. You combine filters for property (homeowner, home value, property type, year built, roof age), household (modeled income, home equity), and behavior (recent research and in-market signals), and the builder shows how many people match in your area before you buy.
Records you already bought can be held back by phone and by household, so a second pull never charges you for the same people twice.
What you get
- Homeowner and property filters: value, type, year built, roof age
- Household filters: modeled income and home equity
- Behavior filters: recent research and in-market signals
- A live map, estimated population, and a filter-by-filter funnel
- Hold-back of records you already bought, by phone and by household
- Saved audiences you can reload and rerun
Homeowner Audiences in 4 steps.
Choose a niche and area
Start from your service and a ZIP, city, county, or state. The map shows the target area and estimated population.
Stack the filters
Homeowners only, home value bands, property type, year built, roof age, modeled income, home equity, and behavior signals.
Read the funnel
See how each filter narrows the audience, the average home value, and the top intent signals for your niche.
Buy and save
Pick a package or a custom quantity. Save the audience to rerun next month, holding back everyone you already bought.
Where it pays off.
Roofers
Single-family homeowners, homes built before 2005, roof age 15 years or more, in your storm-season ZIPs.
Solar and HVAC
Owner-occupied homes in a value band that fits your financing, with recent research on energy costs.
Remodelers and ADU builders
Homeowners with significant equity in neighborhoods where your projects are already visible.
$0.20 per record
Counts and maps are free. Packages from a few hundred to tens of thousands of records.
How Signals billing worksThe rules for using Homeowner Audiences
Every account agrees to these. They are on this page so you know them before you buy.
- Household fields such as income and equity are modeled estimates for marketing. Never use them to decide credit, insurance, employment, or housing eligibility.
- Do not use audiences to exclude or target people by race, religion, national origin, sex, familial status, disability, or any other protected trait, and follow the special rules for housing, credit, and employment ads.
- Audience records did not ask to be contacted: mail, email, and ads first; manual calls only after a Do Not Call check; never robocalls, AI voice, or mass texts.
Pair Homeowner Audiences with these.
Intent Audiences
People researching your service this week
Find people whose recent searching and reading shows they are in the market for your service, in the ZIPs, cities, or counties you serve.
See how it worksIntent Alerts
New in-market people, delivered daily
Set a standing search once. Every time new people in your area show intent for your service, they are delivered to your dashboard, inbox, or CRM.
See how it worksLead CRM
Every lead in one library, ready to work
Every lead you bought, enriched, identified, or imported, in one list. Filter it, group it into lists, and send it to a follow-up with one click.
See how it worksHomeowner Audiences, answered.
Can I target homeowners by roof age or year built?
Yes. Property filters include homeowner status, home value, property type, year built, and roof age, combined with your service area.
Where does homeowner data come from?
From licensed data partners that compile property, public-record, and household data. Income and equity are modeled estimates, not verified figures.
Will I pay twice for the same household?
Not if you leave hold-back on. Records you already bought can be held back by phone and by household on every new pull.
Can I upload the audience to Facebook or Google?
You can export your records and use them where the ad platform's terms allow customer-list matching. Follow each platform's rules, including the special-category rules for housing, credit, and employment ads.
General information about how Homeowner Audiences works and may be used, not legal advice. Rules vary by state and industry. See the Signals glossary for terms used on this page.
Put Homeowner Audiences to work.
Tell us your service and your area, and we will show you what it finds and what it costs, before you fund anything.